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Night Snow Billboard (by thelexiphane)
A temporary billboard projected onto the side of a former New York Savings Bank (now CVS) at the corner of West 14th St. & 8th Ave. is a static ad for Italian beer on a Saturday night. Coincidentally, the model in the ad revels in falling snow, while real life passersby trudge through yet another NYC blizzard with its ice and ankle-deep ponds of slush. Maybe a Peroni or five would elevate their seasonally affected moods.

Night Snow Billboard (by thelexiphane)

A temporary billboard projected onto the side of a former New York Savings Bank (now CVS) at the corner of West 14th St. & 8th Ave. is a static ad for Italian beer on a Saturday night. Coincidentally, the model in the ad revels in falling snow, while real life passersby trudge through yet another NYC blizzard with its ice and ankle-deep ponds of slush. Maybe a Peroni or five would elevate their seasonally affected moods.

Filed under advertisement beer billboard chelsea manhattan night nyc west 14th winter snow